Who Attends America East?

More than 600 actual attendees, representing approximately 170 different newspapers and companies, visited America East last year. Vendor personnel added another 400 people on the floor.

REGISTRATIONS BY AREA OF RESPONSIBILITY (approximate %) in 2009

Advertising 7
Circulation 6
Computer Systems 4
Editorial 9
General Manager/Publisher 10
Internet Mgr/New Media 3
Other 35
Production 18
Sales and Marketing 8

REGISTRATIONS BY NEWSPAPER CIRCULATION (approximate %) in 2009

Up to 10,000 3
10,001-25,000 21
25,001-50,000 19
50,001-100,000 32
over 100,000 25

Daily Newspapers: 51 percent. Weeklies: 5 percent. Remaining: commercial printers, suppliers and others with only five percent representing non-exhibiting vendors.

While our direct marketing efforts are aimed primarily at states along the east coast and across into Michigan, we also draw attendees from more than 20 states and as far away as California, Texas, Florida and Canada. More than 90 percent of our attendees hail from newspapers and multimedia companies in Pennsylvania, Maryland, New Jersey, New York, Virginia, Ohio and West Virginia as well as the New England.

America East, administered by the Pennsylvania Newspaper Association, partners with 12 other state press associations as well as Suburban Newspapers of America to bring the widest variety of attendees and programming to Hershey.

Year after year, our attendee roster minimally overlaps with other conferences and trade shows. Most of the attendees you see at America East, you won’t see at another trade show. It’s an opportunity not to be missed.